The fusion of real and digital worlds has finally reached the arena of live communication. A hot new trend for crowd gaming and audience participation is giving groups of people a slice of the
action through their body movements, sounds and mobile devices. Spectators thus morph into wireless, mobile joysticks, controlling games and other applications on big displays such as cinema
screens and video walls.
The result is highly emotional, ‘moving’ experiences and multi-sensory crowd events with application possibilities in the advertainment, edutainment, infotainment and entertainment sectors.